Set Editions was founded in 2005 by Alison Riley. After many years of client-based work, Set first served as a place to write, design, and produce work to suit her own sensibility. Ten years later, Set continues to strive to maintain a unique wit while shining a light on some of the darker, but no less universal, sentiments and occasions. Employing clean, clever design and spare typography, Set hopes to bring insight and humor to everything we make.

Set partners with small printers, mills, and manufacturers across the country to make almost all of our items in the USA (full disclosure: all but three). We use papers that are recycled and/or post-consumer. Please contact us if you would like more information on our print practices and business partners. Thanks so much for shopping with us.